I’m Sarah

I’m a Marketer

I have spent almost 20 years building my marketing skills and developing my knowledge. I have steeped myself in the theory of marketing and cut my teeth on its reality in businesses large and small.

I have grappled with the complexities of marketing and the psychology behind it, in order to develop ways to win in crowded and fast-paced commercial environments, across a range of sectors, businesses, product and service types.

I look forward to supporting you and your team in tackling the challenges of marketing your organisation and meeting your objectives.

Some consumer brands I've worked on

Aussie
Ben and Jerrys
Fairy
Flora
Gilette
Herbal Essences
Magnum
Pampers
Pantene
Pot Noodle
Solero
Walls

Some big names I've worked for or with

University of York
Unilever
P&G
Asda
Morrisons

Some small businesses I've worked on

VOR
FDQ
OAL
FTC
CSPC
Peak Golf Performance
Intertek
The Fusebox

What can you expect from me?

1

Commitment to my clients’ business goals

My clients’ business goals become my goals.

I’m in it with you.

I will get under the skin of your business, be part of your team, learn about your sector; so that I can deliver. I want my clients and potential clients to know that I care about your results and will do what I can to support your goals.

2

Results and progress

It is vital that my clients see the positive impact of my work on their business and that the objectives we set are being met or that progress is being made as expected.

Whatever my clients want to achieve: be that sales, enquiries, brand awareness or customer engagement it is crucial that to me that I add tangible value.

3

Honesty and integrity

Honesty and integrity are core to who I am and will be core to the service I offer. The relationships I build will always reflect that.

If I don't believe that the services that you think you need will achieve your objectives as you hope, I will work with you to propose an alternative route or even - if it is what I believe you need - an alternative contact.

4

Balancing commercial reality and marketing theory

I am constantly working to strike the best balance for my clients. To deliver a balance between commercial reality and marketing theory; between strategy and action; between data analysis and creativity. Not forgetting that most important balance between investment and return.

5

Passion and enthusiasm

I am passionate about the value and results that marketing can bring to a business, to the consumer and to the bottom line. I want to bring this to life for my clients as I build my business, I will help my clients to see how and where to best use marketing and always bring value and hard work to your business.

6

Relationships and team work

I am a people person. I love working with others, building strong working relationships, being part of something and having fun at work.

I believe that the best results come through people working together and sharing their point of view. Despite being a freelancer clients can be assured that I will support them to achieve as if I am their own in-house marketing colleague.